YSL is by all means, a European Native, catering to that market for years. When YSL steps out of its localized focus, and looks towards the East, the world of Middle East is its Orient.
The Middle East market is recognized a Scent-lovers, as anyone walking down a mall, will easily be able to whiff so many different and strong scents floating off the locals. Being part of that world for quite a while, I know for a fact that I never met any Arab girl, who if not two, would have at least one perfume bottle in her bag. On moments of freshening up, or just a trip to the loo, will be followed by a spray on of a cloud of the perfume. So, everywhere that the girl treads, a cloud of the scent follows. Same is true for even the opposite gender.
Recent years have seen the revival of the traditionalΒ oudΒ scents, which are a local favorite. The makers like traditional perfume shops, as well as, brands likeΒ Al-SheikhΒ have stepped into this game. International Fashion Brands have not stayed back, with likes ofΒ Yeslam,Β Acqu Di ParmaΒ ,Β and even Dior coming up with their own oriental versions. The new kid on the block is YSL, with the launch of their Oriental Collection.
The YSL Oriental Collection consists of three distinctively strong scents; Majestic Rose, Supreme Bouquet , and Nobel Leather. The website describe them all quite romantically.
BETWEEN PASSION AND EXCELLENCE, YVES SAINT LAURENT CREATES AN EXCEPTIONAL COLLECTION INSPIRED BY THE MAGNIFICENCE OF THE EAST. IN HONOUR OF ITS CREATOR AND HIS NEVER-ENDING PASSION FOR THE ELSEWHERE, THE ORIENTAL COLLECTION CELEBRATES THE MYSTERIES AND REFINEMENT OF A LAND OF INFINITE OPULENCE, THE CRADLE OF HIGH PERFUMERY. YVES SAINT LAURENT SIGNS A TRIO OF RARE SCENTS DEDICATED TO A PASSIONATE PUBLIC: MAJESTIC ROSE, NOBLE LEATHER, SUPREME BOUQUET
The Dubai Mall is hosting a special event in which buyers can not only buy this new collection, but also get a Calligraphed personalized signed box with the purchase. This event is hosted on the Dubai Mall Fashion Catwalk, from January 18th to Febrauary 1st, 2014.
Such venturing into the Oriental Scents, will surely produce an iconic perfume by YSL, a local favorite, and an International sensation.